If you can only secure a vaguely-interesting company name, like “Generic Consultancy Firm GB 2021 Limited”, all is not lost. ![]() They are just used to signify your status as a Limited Company as opposed to, for instance, a Limited Liability Partnership. The choice between suffixing your company name with “Limited”, “Ltd”, “Ltd.”, or “LTD” is purely an aesthetic one. Many people wonder about the difference between “Limited” and “Ltd.” – the rather dull truth is that there is no difference. may be technically unique, you’d likely attract some unwanted attention from a certain Seattle-based coffee outlet, and Companies House may deny your application right off the bat for being too similar to an existing name. When choosing a company name, you also have to take into account existing companies and trademarks. Company names are like URLs – they have to be unique – and with over 1,000 companies formed every day in the UK, the number of available company names is decreasing rapidly. When it comes time to form a Limited Company, one hurdle is choosing a Company name. There are certain rules around naming your company that you must understand – we explain more in our article ‘ how to come up with a great business name‘, and we also cover this in our video on setting up and registering a business. To stop that from happening, what you need is a registered trademark. ![]() Establishing your company name officially confirms your existence, but does nothing on a legal level to stop someone using your branding without permission. Remember, your company name and trading name aren’t necessarily the same thing.
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